Privacy Policy

1. Information We Collect

The information we collect depends on how you interact with Flow Premier.

1.1 Account Information

When you create or manage an account, we may collect:

• Name
• Email address
• Phone number
• Login credentials and authentication information
• Business or organisation name
• Job title or role
• Account preferences
• User permissions and access information

1.2 Subscription and Billing Information

If you subscribe to a paid Flow Premier plan, we may process information necessary to manage your subscription, including:

• Subscription plan
• Billing status
• Transaction information
• Payment-related information provided through our payment providers
• Invoices and billing records

We may use third-party payment providers to process payments. Payment providers may process payment information under their own privacy policies.

1.3 Customer CRM Data

Flow Premier allows businesses to store and manage information about their own customers, prospects and leads.

This may include:

• Names
• Email addresses
• Phone numbers
• Company information
• Lead information
• Enquiries
• Notes
• Sales activity
• Follow-up information
• Campaign information
• Communication records
• Other information entered into the CRM by the customer

This information is referred to in this Policy as “Customer CRM Data.”

The business using Flow Premier generally determines what Customer CRM Data it collects, why it collects it, and how it uses that information.

Prime Reach Strategies processes Customer CRM Data primarily to provide, maintain and secure the Flow Premier Service.

2. Marketing Enquiries

When someone contacts Prime Reach Strategies directly through our website or other marketing channels, we may collect information such as:

• Name
• Email address
• Phone number
• Company/business information
• Message or enquiry details
• Information provided through forms

We use this information to respond to enquiries, provide information about Flow Premier and Prime Reach Strategies, and manage prospective customer relationships.

This marketing enquiry information is separate from Customer CRM Data stored by Flow Premier customers.

3. Meta, Facebook and Instagram Integrations

Flow Premier may allow customers to connect their Meta advertising accounts, including Facebook and Instagram advertising assets.

When a customer authorises a Meta integration, Flow Premier may receive and process information permitted by the authorisation and applicable Meta APIs.

This may include:

• Meta Business information
• Advertising account information
• Campaigns
• Ad Sets
• Ads
• Campaign identifiers
• Ad identifiers
• Spend
• Impressions
• Clicks
• Lead Ads information
• Meta Lead IDs
• Lead names
• Phone numbers
• Email addresses
• Campaign attribution information

The exact information available depends on the permissions granted by the customer and the capabilities of Meta's APIs.

Meta Lead Ads

When a customer uses Meta Lead Ads with Flow Premier, lead submissions may be received through our integration and processed within Flow Premier.

Depending on the customer's configuration, a Meta Lead may become an Enquiry in Flow Premier and may subsequently be matched with or associated with an existing CRM Lead or used to create a new Lead.

The customer is responsible for ensuring that its use of Meta Lead Ads and the personal information collected through those advertisements complies with applicable law and Meta's policies.

Meta independently processes information under its own terms and privacy policies.

4. WhatsApp and Communication Integrations

Flow Premier may provide WhatsApp or other communication-related integrations.

When a customer enables such an integration, Flow Premier may process information necessary to provide the requested functionality, including relevant contact information, messages, communication metadata or delivery information.

Third-party communication platforms operate under their own terms and privacy policies.

Customers are responsible for ensuring that they have the necessary permissions and lawful basis to communicate with their contacts.

5. Technical and Usage Information

When you access Flow Premier or our website, we may automatically collect certain technical information, including:

• IP address
• Browser type
• Device type
• Operating system
• Approximate geographic information derived from technical data
• Pages or features accessed
• Date and time of activity
• Login and session information
• Error and diagnostic information
• Security and performance information

We use this information to operate, secure, troubleshoot and improve the Service.

6. Cookies and Similar Technologies

We may use cookies and similar technologies for:

• Authentication
• Security
• Session management
• Preferences
• Analytics
• Performance monitoring
• Website functionality
• Improving user experience

You may be able to control cookies through your browser settings. Disabling certain cookies may affect the functionality of parts of the Service.

7. How We Use Information

We may use information to:

• Provide and operate Flow Premier
• Create and manage accounts
• Authenticate users
• Manage subscriptions
• Provide customer support
• Store and manage CRM information
• Process enquiries and leads
• Provide Meta and other integrations
• Provide communication functionality
• Monitor and improve Service performance
• Maintain security
• Detect fraud, abuse and unauthorised activity
• Troubleshoot technical issues
• Develop and improve our products
• Communicate service-related information
• Send marketing communications where permitted
• Comply with applicable legal obligations

8. Legal Basis and Consent

Where applicable, we process personal information based on the user's consent, performance of a requested service or contract, compliance with legal obligations, or another lawful basis available under applicable law.

Where consent is used as the basis for processing, applicable law may provide the individual with the ability to withdraw that consent.

Withdrawal of consent may affect our ability to provide certain functionality where the relevant information is necessary for that functionality.

9. Customer Responsibilities

Businesses using Flow Premier are responsible for ensuring that they have the necessary rights, permissions, notices and lawful basis to collect and process personal information belonging to their customers, prospects, leads and other contacts.

Customers must not upload or process information through Flow Premier in violation of applicable law, contractual obligations or third-party platform policies.

10. Data Sharing and Service Providers

We may share or provide access to information with service providers that help us operate Flow Premier.

These may include providers for:

• Cloud hosting
• Database infrastructure
• Authentication
• Analytics
• Payment processing
• Email and communications
• Security
• Monitoring
• Customer support
• Third-party integrations

Service providers may process information only as necessary to provide their services to us or as otherwise permitted by applicable law.

We may also disclose information:

• When required by law
• To comply with legal processes
• To protect our rights or property
• To investigate fraud or security incidents
• To protect users or the public
• In connection with a merger, acquisition, restructuring or sale of business assets

We do not sell Customer CRM Data as a product.

11. Data Security

We use reasonable technical and organisational measures designed to protect information against unauthorised access, alteration, disclosure, loss or destruction.

Depending on the type of information and service involved, these measures may include:

• Authentication controls
• Role-based access controls
• Tenant-level access restrictions
• Encryption
• Secure transmission
• Access monitoring
• Security logging
• Backup and recovery procedures
• Security reviews

Certain sensitive integration credentials, including applicable third-party access tokens, may be encrypted before being stored.

However, no internet-based system can guarantee absolute security.

12. Data Retention

We retain information for as long as reasonably necessary to:

• Provide the Service
• Maintain accounts
• Meet legal obligations
• Resolve disputes
• Enforce agreements
• Prevent fraud and abuse
• Maintain security
• Maintain necessary business records

Customer CRM Data after cancellation

After a customer's Flow Premier account is cancelled or terminated, Customer CRM Data will generally be retained for 30 days to provide a reasonable opportunity for the customer to export its information.

After the 30-day period, Customer CRM Data may be deleted or anonymised, subject to:

• Legal obligations
• Security requirements
• Dispute resolution
• Fraud prevention
• Backup retention
• Other lawful retention requirements

13. Data Export and Deletion

Customers may request export or deletion of their Customer CRM Data, subject to the functionality available within their account and applicable legal requirements.

Where an account is cancelled, customers should export any information they wish to retain before the applicable retention period expires.

Requests concerning Customer CRM Data may need to be directed through the relevant Flow Premier customer because that business may be responsible for determining how the information is processed.

14. Privacy Rights

Subject to applicable law, individuals may have rights relating to their personal information, which may include:

• Requesting access to information
• Requesting correction of inaccurate information
• Requesting deletion where applicable
• Requesting information about processing
• Withdrawing consent where consent is the applicable basis
• Raising a privacy complaint

Privacy requests may be sent to:

official@primereachstrategies.in

Where Prime Reach Strategies processes information on behalf of a Flow Premier customer, we may direct the request to the relevant business customer where appropriate.

15. International Processing

Depending on the infrastructure and service providers used by Flow Premier, information may be processed or stored in locations outside the user's state or country.

Where applicable, we take reasonable steps to ensure that such processing is conducted in accordance with applicable legal requirements and appropriate contractual or technical safeguards.

16. Children's Information

Flow Premier is designed as a business-oriented service and is not intended for children.

Customers must not use Flow Premier to unlawfully collect or process children's personal information.

17. Third-Party Websites and Services

Flow Premier may contain links to or integrations with third-party services.

Examples may include Meta, Facebook, Instagram, WhatsApp, payment providers, analytics services and other technology providers.

We do not control third-party services and are not responsible for their independent privacy practices.

Users should review the privacy policies of third-party services they choose to use.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Our services
• Technology
• Legal requirements
• Business practices
• Third-party integrations

When we make changes, we will update the Last Updated date.

Where required by applicable law, we may provide additional notice.